{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d5978bdbfc6f0013cf4acd/6344cdb4540f8100129d32d3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Understanding Brand Archetypes for Accounting Firms ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d5978bdbfc6f0013cf4acd/1688949636839-1ca606811ff162cdaecc997ad5dd6595.jpeg?height=200","description":"<p>You can't do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of personality to your marketing.</p><p><br></p><p><br></p><p><strong>Connect with Julie:</strong> <a href=\"https://www.linkedin.com/in/juliestroudbrightbrand/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> | <a href=\"http://brightbrand.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></p><p><br></p><p><br></p><p><strong>Our Recommended Tool Stack:</strong></p><ul><li><a href=\"https://share.getf.ly/c05x9v\" rel=\"noopener noreferrer\" target=\"_blank\">Flywheel</a> (WordPress Hosting)</li><li><a href=\"https://activecampaign.referralrock.com/l/18SLSKBEIB8/\" rel=\"noopener noreferrer\" target=\"_blank\">Active Campaign</a> (Email Delivery)</li><li><a href=\"https://www.descript.com/?lmref=P7B3NA\" rel=\"noopener noreferrer\" target=\"_blank\">Descript</a> (Video Transcript and Editing)</li></ul><p><br></p><p><br></p><p><strong>Listen On:</strong> <a href=\"https://www.youtube.com/channel/UCuRX4u8IASb63Qbln0b3ZyA/videos\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a> |<a href=\"https://open.spotify.com/show/4eMXgy5Gr6gxx9tjDc8f04\" rel=\"noopener noreferrer\" target=\"_blank\"> Spotify</a> |<a href=\"https://podcasts.apple.com/us/podcast/marketing-for-accounting-firms/id1647185214\" rel=\"noopener noreferrer\" target=\"_blank\"> Apple Podcasts</a></p>","author_name":"Matt Banker"}