{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d5441821055c0013a306a2/64ad7423d104220011deca1d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Pipeline Success","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d5441821055c0013a306a2/1689088979672-ebb808f9a06603ef76318a2c37fc4ba9.jpeg?height=200","description":"<p>Sales and Marketing is challenging right now. The economic uncertainty has led to deals stagnating and requiring more conversations just to maintain the status quo.</p><p><br></p><p>This can lead to bad habits which create problems right through the pipeline, including within marketing.</p><p><br></p><p>Less than 20% of companies have implemented the approaches we are going to discuss, but those that do, report an average of more than 200% annual revenue growth.</p><p><br></p><p>Riaz Kanani, CEO/Founder of Radiate B2B sat down with Mark Osborne, MBA, author of new book \"Are your leads killing your business?\" and Founder of Modern Revenue Strategies.</p><p><br></p><p>We will cover off:</p><p><br></p><p>1. The changing environment that is forcing you to adapt and change.</p><p>2. Attracting the right clients</p><p>3. Accelerating Deals through the Pipeline</p><p>4. Activating clients for renewals, upsells, and referrals</p>","author_name":"Riaz Kanani"}