{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d5441821055c0013a306a2/64ad68105d1e2b0011216716?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Lost in Sales Data","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d5441821055c0013a306a2/1689084547368-78cc16b90c382425f76894ea6e82be92.jpeg?height=200","description":"<p>This ThinkHuman session titled \"Lost in sales data - the good and the bad of sales data\" is joined by two brilliant speakers.</p><p><br></p><p>Only a third of a salesperson's time is spent selling so the increasing demands on salespeople to make their communication relevant requires even more research time.</p><p><br></p><p>So where better to focus our attention than on the use of data in sales.</p><p><br></p><p>What is the best approach to using data in sales today?</p><p><br></p><p>The session, chaired by&nbsp;Riaz Kanani, CEO/Founder of Radiate B2B will be joined by&nbsp;Patrick Thorp, CRO of Ebsta and&nbsp;Jake McCone, Data Manager at Punch!</p><p><br></p><p>We will cover off:</p><p><br></p><p>1. Data and Sales today - the landscape and need</p><p>2. Account based vs lead based approaches and using data to succeed</p><p>3. Should data personalise, or should it be relevant?</p><p>4. Is it time for a dedicated data person inside sales?</p>","author_name":"Riaz Kanani"}