{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d5441821055c0013a306a2/63bbe9345aeb9100118c2d71?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What is the dark funnel?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d5441821055c0013a306a2/1673259294067-f656b3a262b39ac045d8194977529ff1.jpeg?height=200","description":"<p>Guest episode with Jerrel Arkes from the Inbound4cast.</p><p><br></p><p>In this episode Riaz Kanani talks with Jerrel Arkes about the dark funnel.</p><p><br></p><p>- What is the dark funnel?</p><p>- What is dark social?</p><p>- What can and can't you measure?</p><p>- What does this mean for B2B attribution?</p><p>- What is intent data and how can you use it?</p><p><br></p><p>#demandgeneration #darkfunnel #darksocial #intentdata #b2b #b2bmarketing</p><p><br></p><p>Watch more episodes of the Inbound4cast here: <a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3VhZHJRSWxVT3hYdHlWTV85Wld5R3RqN25fZ3xBQ3Jtc0tuc0ZQN0Z1TkEwVzh4NldBNlFVX1RJREVjaUlGU1JibzNKS0g3UDdqVWxiNlFyVHZfQTRrTlZ5LVB3Tm1vMG1YeWNKaThpV2JBdWFzTGszcGFYVTRfWHBjYm9xZlZHZlMwMThLVVdHdmpwN3NIS2tfTQ&amp;q=https%3A%2F%2Finbound4cast.com%2F&amp;v=WyusrKPclGI\" rel=\"noopener noreferrer\" target=\"_blank\">https://inbound4cast.com</a></p>","author_name":"Riaz Kanani"}