Which opportunities are hiding in plain sight in your CRM platform?
Our next LinkedIn Live is on Intent Data and looks at how you can uncover buyer interest earlier - whether that is inside your CRM or outside your bubble and in the wider market.
With sellers spending less time with buyers than ever before (just 17% across all buyers - Gartner), and 67% of those buyers only engaging after they have already made a purchase decision.
Getting in front of buyers earlier is critical.
Chaired by Riaz Kanani, CEO/Founder at Radiate B2B, he will be joined by Karla Rivershaw, Head of Global Campaigns and EMEA Marketing at Infogrid.
This session looks at:
1. The new buyer landscape and the rise of the dark funnel
2. What is intent data and how does it work
3. Combining advertising with intent data
4. Aligning messaging with intent data
5. Combining intent data with sales to drive pipeline
#b2bmarketing #intentdata #marketing #sdr #sales #b2b #saas
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