We're putting The Tonearm's needle on John Mlynczak, President and CEO of the National Association of Music Merchants.
NAMM is the trade association for the music, sound, and event industries. Basically, NAMM represents the companies that make the tools your favorite music artists use to create their work.
John has spent years at Hal Leonard and PreSonus Audio, where music education meets technology. He built curricula, managed platforms, and taught teachers how to use tech in their classrooms.
Now he runs an organization that's rethinking what a trade show means when the music industry has gone digital. NAMM just celebrated its 125th anniversary, but John isn't interested in nostalgia. He's asking harder questions about how people discover instruments, how they learn to play them, and why gathering in person still matters when you can order anything online. The NAMM Show draws tens of thousands of people to Anaheim every January (this January 20 - 24, to be exact), and the numbers behind those crowds tell a story about content, influence, and how musicians connect with gear today.
We talk about John’s shift from teaching in Louisiana to shaping industry strategy, why music advocacy needs to be offensive rather than defensive, and what happens when trade shows have to prove their value in real time.
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