{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62bb1f9c21e4cb00121193ed/642d6f42dcec3a00118d9b8e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ignore Marketing Data at Your Own Peril Featuring Samantha Russell (Ep 44)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62bb1f9c21e4cb00121193ed/1666667272539-9f25a7cec58416fb14b67b076d90a663.jpeg?height=200","description":"<p>Financial advisors rely on data to help their clients, but what happens when they ignore marketing data when it comes to growing their business?&nbsp;The advice &amp; investment management industry &amp; profession is at a pivotal point since they are fungible and hard for consumers to differentiate one advisor from another.&nbsp;There’s no longer an easy button for advisors to say they're a fiduciary, etc. to differentiate themselves.&nbsp;Join us as we discuss this and more with special guest and marketing expert Samantha Russell.</p><p><br></p><p><strong>Samantha, Adam &amp; Derek discuss:</strong></p><ul><li>The pivotal moment for our industry</li><li>How there are lots of gaps on what clients are getting versus what they are looking for and expecting</li><li>What about your business is marketable?</li><li>Why Health &amp; Wealth content is so much more interesting and consumable content for people than market updates</li><li>Bringing a more sensory experience to your clients with their money</li><li>Being the Canyon Ranch of financial wellness for your clients</li><li>And lots more!</li></ul><p><br></p><p><strong>Resources:</strong></p><ul><li><a href=\"https://twitter.com/SamanthaTwenty/status/1620424456362668033?s=20&amp;t=Bc6KTC30LPNnbCI-cbQ7_w\" rel=\"noopener noreferrer\" target=\"_blank\">Fidelity Investments 2022 Investor Insights Study&nbsp;</a></li><li><a href=\"https://www.linkedin.com/posts/samanthacrussell_wealthmanagement-financialplanning-investmentmanagement-activity-7016045269800607744-Qmfj?utm_source=share&amp;utm_medium=member_desktop\" rel=\"noopener noreferrer\" target=\"_blank\">Edelman Financial Engines Stud</a>y</li><li><a href=\"https://blog.twentyoverten.com/financial-advisor-fees-how-to-include-them-on-your-website/\" rel=\"noopener noreferrer\" target=\"_blank\">How to include your fees on your website -best practices blog post</a></li><li><a href=\"https://www.linkedin.com/in/samanthacrussell/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Samantha Russell on LinkedIn</a></li><li><a href=\"https://twitter.com/SamanthaTwenty\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Samantha Russell on Twitter</a></li><li><a href=\"https://fmgsuite.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about FMG for Advisors</a></li><li><a href=\"https://www.linkedin.com/company/rethinkfa/\" rel=\"noopener noreferrer\" target=\"_blank\">Follow RethinkFA on LinkedIn</a></li></ul><p><br></p><p><strong>Connect With Adam Holt:</strong></p><ul><li><a href=\"https://bit.ly/3tykvJj\" rel=\"noopener noreferrer\" target=\"_blank\">Schedule an Asset-Map Demo</a></li><li><a href=\"https://www.asset-map.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Asset-Map&nbsp;</a></li><li><a href=\"https://www.linkedin.com/in/hadamholt/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn: Adam Holt</a></li><li><a href=\"https://www.linkedin.com/company/asset-map/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn: Asset-Map</a></li><li><a href=\"https://www.facebook.com/Asset-Mapcom-305328046167985/\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook: Asset-Map</a></li></ul><p><br></p><p><strong>Connect With Derek Notman:</strong></p><ul><li><a href=\"https://calendly.com/dereknotman/\" rel=\"noopener noreferrer\" target=\"_blank\">Schedule a Call with Derek</a></li><li><a href=\"https://www.conneqtor.co/\" rel=\"noopener noreferrer\" target=\"_blank\">Conneqtor</a></li><li><a href=\"https://www.linkedin.com/in/dereknotman/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn: Derek Notman</a></li><li><a href=\"https://www.linkedin.com/company/conneqtor/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn: Conneqtor&nbsp;</a></li><li><a href=\"https://twitter.com/DerekNotmanCFP\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter: Derek Notman</a></li></ul>","author_name":"H. Adam Holt, CFP and Derek N.H. Notman, CFP"}