{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62b9b8d59152b400122b83d5/6a3ac586d80106fbdf13bbcf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Econometrics Is Still Winning in the Age of AI: Insider Lessons on the Measurement Paradox with the MetaMetrics Team","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62b9b8d59152b400122b83d5/1782236477214-88739c6c-d2a5-4c78-bd67-975c1cba603a.jpeg?height=200","description":"<p>In this episode of the Boss N’ Data Podcast, Joshua Smith sits down with the MetaMetrics team ,Rebecca Shaw (Client Services Manager), Sam Watts (Director) and Philip Gaudoin (Director)&nbsp;for an honest conversation about the modern measurement paradox: marketers have more data than ever, and confidence in decisions has rarely been lower.</p><p><br></p><p>MetaMetrics is a specialist consultancy that has been doing econometric modelling (also known as marketing mix modelling) for nearly twenty years. They’ve seen the apparent death and the very real rebirth of econometrics, and they have strong views on why it has outlasted every shiny new thing thrown at it.</p><p><br></p><p><strong>You’ll hear:</strong></p><p><br></p><ul><li>Why the data problem changed but the underlying stats really hasn’t</li><li>Analysis paralysis: when more data made marketers less confident, not more</li><li>Measurement vs application: when the problem isn’t the model, it’s the adoption</li><li>The honest take on where AI actually helps in marketing measurement and where it doesn’t</li><li>Phil’s warning to stop outsourcing your thinking</li><li>Vanity metrics, PPC and the new role of LLM impression data</li><li>Brand vs performance: why econometrics is no silver bullet for brand and the client who lost 30p in every £1 to negative PR</li><li>How to build real confidence with senior stakeholders</li></ul><p><br></p><p><em>Disclaimer: The views expressed by the guests in this episode are their own and do not reflect those of their current or former employers.</em></p><p><br></p><p><br></p><h3>About the Guests</h3><p><strong>Philip Gaudoin: Director, MetaMetrics</strong></p><p>Phil joined MetaMetrics in 2016, bringing a commercial, consulting focus to the work. He started his career as an academic at the University of Cambridge teaching econometrics to undergraduates, before moving into marketing analytics in 2005 at Publicis Groupe. He’s been pulling threads between maths, marketing and management ever since.</p><p>👉 Connect with Phil on LinkedIn: <a href=\"https://uk.linkedin.com/in/philip-gaudoin-44714b44\" rel=\"noopener noreferrer\" target=\"_blank\">https://uk.linkedin.com/in/philip-gaudoin-44714b44</a></p><p><br></p><p><strong>Sam Watts: Director, MetaMetrics</strong></p><p>Sam has worked in econometrics his entire career — first across media agencies, including Publicis Groupe, before joining MetaMetrics around 15 years ago. He leads delivery at MetaMetrics, with particular depth in the evaluation of digital and social channels and the pragmatic use of attribution modelling for clients across multiple markets.</p><p>👉 Connect with Sam on LinkedIn: <a href=\"https://www.linkedin.com/in/samuelawatts/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/samuelawatts/</a></p><p><br></p><p><strong>Rebecca Shaw: Client Services Manager, MetaMetrics</strong></p><p>Rebecca came to econometrics from a marketing background, with a long-standing interest in marketing effectiveness and what truly drives performance. She supports MetaMetrics clients through the full lifecycle — making sure the analysis is digestible, the insights translate to action, and the relationship outlasts the project.</p><p>👉 Connect with Rebecca on LinkedIn: <a href=\"https://www.linkedin.com/in/rebecca-shaw-3752a711b/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/rebecca-shaw-3752a711b/</a></p><p><br></p><h3>About Your Host</h3><p>Joshua Smith has been a Data and AI talent specialist since 2011. He is Sales Director at MBN Solutions, responsible for leading and supporting the growth and diversification of MBN’s client portfolio, and building MBN’s position as a leading Data &amp; AI talent consultancy across the UK, Europe, and US.</p><p>Explore industry updates and the latest in data and AI talent on MBN Solutions’ LinkedIn page.</p><p><br></p>","author_name":"MBN Solutions"}