{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62b9b8d59152b400122b83d5/68d194c1325b3a0ac8ffc72d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Google & Amazon to Sage: Harry Davies on What Really Makes Sales and Marketing Work","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62b9b8d59152b400122b83d5/1758564698049-08d7877b-7a67-414f-97c6-b0201bf48a40.jpeg?height=200","description":"<p>In this episode of the Boss N Data Podcast, host Joshua Smith sits down with <strong>Harry Davies</strong>, VP of Marketing Investment &amp; Effectiveness at Sage, formerly at Google and Amazon, to unpack the truths about marketing effectiveness.</p><p><br></p><p>Harry shares invaluable insights from a career spanning government behaviour change campaigns, launching Amazon Marketing Services in Europe, and leading measurement and data science at Google Cloud. Today at Sage, he’s helping drive £2.1Bn in recurring revenue by shifting from pure demand gen to a balanced brand + activation approach.</p><p><br></p><p><strong>By the end of this episode, you’ll understand:</strong></p><p><br></p><ul><li>Why sales and marketing so often pull in different directions - and the practical fix.</li><li>How to measure what really works in marketing (beyond vanity metrics).</li><li>The power of combining experiments, econometrics, and attribution.</li><li>How buyer behaviour is changing and what it means for sales and marketing leaders.</li><li>Where AI is already making marketing effectiveness faster and smarter.</li><li>Why you should start small, solve frontline challenges, and scale from there.</li></ul><p><br></p><p><strong>About the Guest</strong></p><p><br></p><p>Harry Davies is an experienced Marketing Strategy and Operations leader, currently VP of Marketing Investment &amp; Effectiveness at Sage. He previously led measurement and data science teams at Google and Amazon and sits on the Advisory Board of the International Journal of Market Research. Harry is a regular speaker on marketing strategy, science, and effectiveness.</p><p>👉 Connect with Harry on LinkedIn:<a href=\"https://www.linkedin.com/in/harrydavies/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.linkedin.com/in/harrydavies/</a></p><p><br></p><p><strong>About Your Host</strong></p><p><br></p><p>Joshua Smith has been a <strong>Data and AI talent specialist since 2011</strong>. He is Sales Director at <strong>MBN Solutions</strong>, responsible for leading and supporting the growth and diversification of MBN’s client portfolio, and building MBN’s position as a leading Data &amp; AI talent consultancy across the UK, Europe, and US.&nbsp;</p><p>Explore industry updates and the latest in data and AI talent on<a href=\"https://www.linkedin.com/company/mbn-solutions\" rel=\"noopener noreferrer\" target=\"_blank\"> MBN Solutions’ LinkedIn page</a>.</p><p><br></p><p><strong>Disclaimer</strong></p><p>The views expressed by the guest in this episode are their own and do not reflect those of their current or former employers.</p>","author_name":"MBN Solutions"}