{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62b53cacbc9eb600132faa2a/6822b9b38c558ca64ad5da7b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"You don't need more content, you need to 100x distribution.","description":"<p>To grow online, the highest-leverage decision isn’t to make <em>more</em> content. It’s engineering content that <em>multiplies</em> across platforms, people, pipelines.</p><p><br></p><p>Distribution can’t be an afterthought, by any stretch. It <em>is</em> the strategy. Rule of thumb – 80:20, distro:creation.</p><p><br></p><p>99% of brands have it flip-flopped.</p>","author_name":"Michael Becker"}