{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62b53cacbc9eb600132faa2a/6448ef1ff0688c001181c7e2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. #77: Audience-as-an-Asset & The Truth About Content Marketing","description":"<p>Most large organizations misunderstand content marketing. It's about the consistent, committed creation and dissemination of value-additive content that is separate from your products and services. The goal is to cultivate a large, loyal audience, which then becomes a valuable standalone asset that can be monetized in various ways. In this episode, I also discuss the importance of building a media property that can compete with platforms like Netflix, YouTube, or Prime Video. Tune in to learn how to effectively implement content marketing and build a powerful media presence.</p><p><br></p><p><br></p><p>↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓</p><p>===============</p><p>📖 CONTENT CAPITALIST: https://t.ly/9_9JG</p><p>===============</p><p>🎓 eLearning Academy: https://t.ly/u0Dk5</p><p>===============</p><p>🌐 Articles: https://michaelbecker.org/articles/</p><p>===============</p>","author_name":"Michael Becker"}