{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62b46c1e5dd83d001220600f/66744ce77cd9830012e5fe7a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sebastien Blanc - The 3 Pillars of Company Building","description":"<p>In season 2, episode 7 of Frog’s How to Scale podcast, Senior Partner <a href=\"https://www.linkedin.com/in/themikereid/\" rel=\"noopener noreferrer\" target=\"_blank\">Mike Reid</a> speaks with Scale-Up CEO, <a href=\"https://www.linkedin.com/in/seblanc/\" rel=\"noopener noreferrer\" target=\"_blank\">Sebastien Blanc</a>, about the mindset of a company builder.</p><p><br></p><p>Sebastien is a two time Software Scale-Up CEO. He is responsible for transforming the performance of two software companies from loss-making to profitability whilst maintaining steady growth. Sebastien was the CEO of Skimlinks, a former <a href=\"www.frogcapital.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Frog Capital </a>portfolio company, where he achieved 100% year on year growth with strong EBITDA margin.</p><p><br></p><p>In our conversation we discuss the&nbsp;three&nbsp;elements of company building: the operating system, capital allocation and getting the right team in place, including:</p><p><br></p><ul><li>Growth and customer satisfaction - the value of normalised metrics like net promoter score</li><li>Why a revenue machine is more than a sales team and how to make it repeatable, scalable, predictable</li><li>Great companies have 2 thirds of leads inbound and the importance of a good content strategy</li><li>How outbound go to market strategies can lead to long decision cycle and too much to do by customers</li><li>Product should be a customer facing role, with customer discovery and validation</li><li>Refounding the business when it's time for transformation and when you have the right people the change takes care of itself</li><li>Dynamic&nbsp;capital&nbsp;allocation&nbsp;using early positive and negative signals</li></ul><p><br></p><p>We cover these topics and many others extensively in <a href=\"https://frogcapital.com/scale-up/\" rel=\"noopener noreferrer\" target=\"_blank\">How to Scale</a>, Frog’s library of Scale-Up insights, including further episodes of the podcast and Scale-Up toolkits from our Frog Operating Partners. Subscribe to our podcast or follow us on <a href=\"https://www.linkedin.com/company/frog-capital/\" rel=\"noopener noreferrer\" target=\"_blank\">Linkedin</a> to ensure you never miss a new episode. We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please <a href=\"mailto:howtoscale@frogcapital.com\" rel=\"noopener noreferrer\" target=\"_blank\">email us</a>. We’d love to hear from you.</p>","author_name":"Jens Düing"}