{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/664a70f28318220012f98802?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"101. How you sell through events - Mats Nyberg (Trippus)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1716153525268-48deddbc36e92dbedd9153a9cc6f514f.jpeg?height=200","description":"<p>How you use events to increase your sales.</p><p><br></p><p>Listen to <a href=\"https://www.linkedin.com/in/mats-nyberg-b345814/\" rel=\"noopener noreferrer\" target=\"_blank\">Mats Nyberg</a> - CEO at <a href=\"https://www.trippus.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Trippus</a> - in B2B SaaS CEOs!</p><p><br></p><p>We discussed using Event-led as main GTM strategy, small exclusive events vs. big conferences, how you maximize your value from events, and much more.</p><p><br></p><p>-</p><p><br></p><p><u>Timeline in the episode:</u></p><p><strong>2:10 </strong>-<strong> </strong>Who is Mats Nyberg?</p><p><strong>4:00 </strong>- Trippus' elevator pitch.</p><p><strong>6:30</strong> - Five quick ones.</p><p><strong>11:15</strong> - Event-led as GTM.</p><p><strong>14:00</strong> - Trippus' customer journey and AHA.</p><p><strong>21:10</strong> - External question from <a href=\"https://www.linkedin.com/in/malin-bj%C3%B6rnell/\" rel=\"noopener noreferrer\" target=\"_blank\">Malin Björnell</a> at <a href=\"https://ulla-bella.se/\" rel=\"noopener noreferrer\" target=\"_blank\">Ulla-Bella</a>: <em>\"Let's pretend you're leading a startup that has a couple of customers, but not hundreds yet. What are the 3 - 5 most important things you would focus on connected to Go-to-Market?\"</em></p><p><strong>25:00 </strong>- Trippus best lead-generator.</p><p><strong>30:50</strong> - The best way to do outreach to Mats.</p><p><strong>32:30 </strong>- Closing questions</p><p><br></p><p>-</p><p><br></p><p>Do you want to book more meetings and increase your sales?</p><p>Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.</p><p><br></p><p>Try <strong>Vaam </strong>for free on <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">vaam.io</a>.</p><p><br></p><p>Follow Josef Fallesen on LinkedIn: <a href=\"https://www.linkedin.com/in/joseffallesen/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/joseffallesen/</a></p><p>Follow Vaam on LinkedIn: <a href=\"https://www.linkedin.com/company/vaam-io\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/vaam-io</a></p><p>Follow Vaam on Youtube: <a href=\"mailto:https://www.youtube.com/@vaam.io\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@vaam.io</a></p><p><br></p><p>-</p><p><br></p><p>Mats' company Trippus helps you get all the tools for creating successful events - from invitations to reports and everything inbetween.</p><p><br></p><p>Read more about Trippus on: <a href=\"https://www.trippus.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.trippus.com/</a></p><p><br></p><p>Follow Mats Nyberg on LinkedIn: <a href=\" https://www.linkedin.com/in/mats-nyberg-b345814/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/mats-nyberg-b345814/</a></p><p><br></p><p>-</p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}