Focus and scalability is the key.
Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!
We discussed the importance of focus, why references and outbound is a great combo, building in scalability in all part of your operations, and much more.
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Timeline:
1:20 - Who is Johan Lind?
2:30 - Vertiseit's elevator pitch
3:10 - The story of Vertiseit
4:20 - 5 quick ones
6:00 - The future of retail
9:30 - The opportunities with AI
12:15 - Why Salesforce is a big role model
14:45 - External question from from Lisa Kruse at HolyComms: \"One of your core values is \"dare to challenge\". How do you build a culture where the challenge of status quo is part of the day to day operations? Can you tell us about certain activities or processes that help your team to deliver on this specific value?\"
19:40 - The first 3 things Johan would do re. the GTM strategy if he would start a new startup
24:20 - Vertiseit's best marketing channels
26:00 - Their outbound strategy
28:10 - The best way to do outreach to Johan
30:10 - A topic of Johan's choice: Scalability
35:30 - His favourite life motto
36:25 - The top things he would tell his younger self.
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Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/
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Follow Vaam on Youtube: https://www.youtube.com/@vaam.io
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Johan's company Vertiseit is the leading platform company within Digital In-store in Europe.
Read more about Vertiseit on: https://vertiseit.com/
Follow Johan Lind on LinkedIn: https://www.linkedin.com/in/johanlindvertiseit/
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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