{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/65d27813257eeb0016f89a6d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"88. How you succeed as an underdog - Mads Fosselius (Dixa)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1708290715062-0bfe46d5e4065a98ef306f2d0fbce3fa.jpeg?height=200","description":"<p>Why you should find your favourite competitor.</p><p><br></p><p>Listen to <a href=\"https://www.linkedin.com/in/madsfosselius/\" rel=\"noopener noreferrer\" target=\"_blank\">Mads Fosselius</a> - CEO &amp; Co-founder of <a href=\"https://www.dixa.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Dixa</a> - in B2B SaaS CEOs!</p><p><br></p><p>We discussed why you should find your favourite competitor, Community-led growth, the first three things Mads would do re. the sales process if he would start a new startup, why you should leverage your network when doing outreach, and much more.</p><p><br></p><p>-</p><p><br></p><p><u>Timeline:</u></p><p><strong>1:30 </strong>-<strong> </strong>Who is Mads Fosselius?</p><p><strong>3:25 </strong>- Dixa's elevator pitch.</p><p><strong>6:00</strong> - The story of Dixa.</p><p><strong>9:40</strong> - External question from from <a href=\"https://www.linkedin.com/in/pontus-backman/\" rel=\"noopener noreferrer\" target=\"_blank\">Pontus Bäckman</a> at <a href=\"https://wpseoai.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SEO AI</a>: <em>\"Building a large and strong team is often a challenge, what is your best tip for finding and attracting good talent to a growing SaaS start-up?\"</em></p><p><strong>12:10</strong> - A topic of Mads' choice: Find your favourite competitor.</p><p><strong>17:30</strong> - The core of a great GTM-strategy.</p><p><strong>24:40</strong> - The first 3 things Mads would do re. the sales process if he would start a new startup.</p><p><strong>29:00</strong> - The best way to do outreach to Mads.</p><p><strong>31:20</strong> - His favorite book: <strong>Play Bigger</strong> by Al Ramadan,&nbsp;Dave Peterson,&nbsp;Christopher Lochhead&nbsp;and&nbsp;Kevin Maney.</p><p><strong>32:20</strong> - Mads' favourite life motto.</p><p><strong>33:50</strong> - The top things he would tell his younger self.</p><p><br></p><p>-</p><p><br></p><p>Do you want to book more meetings and increase your sales?</p><p>Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.</p><p><br></p><p>Try <strong>Vaam </strong>for free on <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">vaam.io</a>.</p><p><br></p><p>Follow Josef Fallesen on LinkedIn: <a href=\"https://www.linkedin.com/in/joseffallesen/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/joseffallesen/</a></p><p>Follow Vaam on LinkedIn: <a href=\"https://www.linkedin.com/company/vaam-io\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/vaam-io</a></p><p>Follow Vaam on Youtube: <a href=\"mailto:https://www.youtube.com/@vaam.io\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@vaam.io</a></p><p><br></p><p>-</p><p><br></p><p>Mads' company Dixa helps you create effortless service experiences for teams and customers that unlock loyalty at scale.</p><p><br></p><p>Read more about Dixa on: <a href=\"https://www.dixa.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.dixa.com/</a></p><p><br></p><p>Follow Mads Fosselius on LinkedIn: <a href=\"https://www.linkedin.com/in/madsfosselius/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/madsfosselius/</a></p><p><br></p><p>-</p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}