{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/6588b8ac1f90d40016b59e7d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"80. What's the journey of your ideal customer persona? - Ivan Maryasin (Monite)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1703458120807-678b377c1265f21b1cd91adade0da894.jpeg?height=200","description":"<p>What's the journey of your ideal customer persona?</p><p><a href=\"https://www.linkedin.com/in/ivanmaryasin/\" rel=\"noopener noreferrer\" target=\"_blank\">Ivan Maryasin</a> from <a href=\"https://monite.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Monite</a> in B2B SaaS CEOs.</p><p><br></p><p>We discussed the importance of going through the journey of your ideal customer persona before thinking about growth, what to do when you feel imposter syndrome, why honesty towards yourself is the hardest thing about GTM, how the startup world is changing rapidly, and much more.</p><p><br></p><p>-</p><p><br></p><p><u>Timeline:</u></p><p><strong>1:30 </strong>- Who is Ivan?</p><p><strong>2:05</strong> - Monite's elevator pitch.</p><p><strong>3:30</strong> - Why he and his co-founder started Monite.</p><p><strong>5:45</strong> - 5 quick ones</p><p><strong>9:00 </strong>- The most critical factors to being able to double their MRR every quarter this year.</p><p><strong>11:20</strong> - External question from <a href=\"https://www.linkedin.com/in/madeleine-arndt-11b73685/\" rel=\"noopener noreferrer\" target=\"_blank\">Madeleine Arndt</a> from <a href=\"https://www.saleshub.se/\" rel=\"noopener noreferrer\" target=\"_blank\">Saleshub</a>: <em>What is the biggest threat against your company in the closest two years?\"</em></p><p><strong>14:00</strong> - The worst things Ivan has gone through as an entrepreneur?</p><p><strong>16:00</strong> - What Ivan do when he feels the imposter syndrome</p><p><strong>18:30</strong> - A topic of Ivan's choice: The journey of your ideal customer persona</p><p><strong>25:00</strong> - Marketing: The channel that generates the most leads for Monite right now.</p><p><strong>26:20</strong> - The best way to do outreach to Ivan.</p><p><strong>28:30</strong> - How the startup world is changing rapidly.</p><p><strong>30:15</strong> - His book recommendations</p><p><strong>32:15</strong> - The top things he would tell his younger self.</p><p><br></p><p>-</p><p><br></p><p>These are the books Ivan recommended:</p><p><br></p><p><strong>What You Do Is Who You Are</strong> - Ben Horowitz</p><p><strong>Scaling people</strong> - Claire Hughes Johnson</p><p><br></p><p>-</p><p><br></p><p>Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.</p><p>Try <strong>Vaam </strong>for free on <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">vaam.io</a>.</p><p><br></p><p>-</p><p><br></p><p>Ivan's company Monite helps businesses add invoicing &amp; payables automation to the product.</p><p>Read more about Monite on: <a href=\"https://monite.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://monite.com/</a>.</p><p><br></p><p>-</p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}