{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/657f53e6ec32d70017d68329?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"79. How to position your product - Sofia Alexus (Kundo)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1702842103095-20e5bccae07250275e418b403c475a60.jpeg?height=200","description":"<p><a href=\"http://linkedin.com/in/sofia-alexus-2572407\" rel=\"noopener noreferrer\" target=\"_blank\">Sofia Alexus</a> from <a href=\"https://www.kundo.se/en/\" rel=\"noopener noreferrer\" target=\"_blank\">Kundo</a> in B2B SaaS CEOs.</p><p>We discussed how to position your product successfully, Go-to-market strategy, building brand as a SaaS company, that time spent in preparation is always time saved in execution, and much more.</p><p><br></p><p>-</p><p><br></p><p><u>Timeline:</u></p><p><strong>1:45 </strong>- Who is Sofia?</p><p><strong>5:00</strong> - Kundo's elevator pitch.</p><p><strong>5:50</strong> - 5 quick ones.</p><p><strong>8:00 </strong>- Sofia's worst mistakes.</p><p><strong>10:40</strong> - External question from <a href=\"http://linkedin.com/in/amalia-berglof\" rel=\"noopener noreferrer\" target=\"_blank\">Amalia Berglöf</a> at <a href=\"https://www.mpyadigital.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Mpya Digital</a>: <em>\"How do you reason about distributing leadership, and first and foremost organizing the organization to scale leadership and ownership of the product(s)?\"</em></p><p><strong>14:20</strong> - A topic of Sofia's choice: Go-to-Market strategy.</p><p><strong>21:40</strong> - The most simple way how to really listen to your customers.</p><p><strong>23:50</strong> - How to build a strong brand as a SaaS company.</p><p><strong>27:50</strong> - The best way to do outreach to Sofia.</p><p><strong>31:00</strong> - Position the company, not just the product.</p><p><strong>32:30</strong> - Why Richard Branson is a big role model for Sofia.</p><p><strong>33:50</strong> - The top things she would tell her younger self.</p><p><br></p><p>-</p><p><br></p><p>Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.</p><p><br></p><p>Try <strong>Vaam </strong>for free on <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">vaam.io</a>.</p><p><br></p><p>-</p><p><br></p><p>Sofia's company Kundo helps you simplify customer service with consolidated ticket management, AI-tools, and self service solutions for recurring questions.</p><p><br></p><p>Read more about Kundo on: https://www.kundo.se/en/.</p><p><br></p><p>-</p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}