{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/6576316e7ea33100126424b4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"78. The problem with stock options for startups - Christoffer V. Herheim (Optio)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1702243531341-0d93451b6bd6030301462727f6ad588a.jpeg?height=200","description":"<p><a href=\"https://www.linkedin.com/in/christoffer-vikersveen-herheim-2478841a/\" rel=\"noopener noreferrer\" target=\"_blank\">Christoffer V. Herheim</a> from <a href=\"https://www.optioincentives.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Optio</a> in B2B SaaS CEOs.</p><p>We discussed equity compensation, review pages as their strongest lead channel, nr of calls as the #1 important sales step, the problem with taxation on equity incentives, and much more.</p><p><br></p><p>-</p><p><br></p><p><u>Timeline:</u></p><p><strong>1:30 </strong>- Who is Christoffer?</p><p><strong>4:00</strong> - Optio's elevator pitch.</p><p><strong>5:10</strong> - Why he and his co-founders started Optio.</p><p><strong>7:00</strong> - 5 quick ones</p><p><strong>10:15</strong> - External question from Josef's co-founder, <a href=\"https://www.linkedin.com/in/hampuspersson/\" rel=\"noopener noreferrer\" target=\"_blank\">Hampus Persson</a> at <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">Vaam</a>:<em>\"What's one of the worst mistakes you have ever made, connected to business?\"</em></p><p><strong>13:00</strong> - A topic of Christoffer's choice: Taxation on equity incentives</p><p><strong>18:00</strong> - Go-to-Market strategy.</p><p><strong>22:00</strong> - Marketing: The channel that generates the most leads for them right now.</p><p><strong>24:30</strong> - The best way to do outreach to Christoffer.</p><p><strong>28:00</strong> - His book recommendations</p><p><strong>29:30</strong> - Why Peter Pan is a rolemodel.</p><p><strong>30:30</strong> - The top things he would tell his younger self.</p><p><br></p><p>-</p><p><br></p><p>These are the books Christoffer recommended:</p><p><br></p><p><strong>High Growth Handbook</strong> - Elad Gil</p><p><strong>Think Like a Monk </strong>-<strong> </strong>Jay Shetty</p><p><br></p><p>-</p><p><br></p><p>Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.</p><p>Try <strong>Vaam </strong>for free on: <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.vaam.io/</a>.</p><p><br></p><p>-</p><p><br></p><p>Christoffer's company Optio helps businesses incentivize employees, manage equity, stay compliant, and report costs with our software and advisory.</p><p><br></p><p>Read more about Optio on: <a href=\"https://www.optioincentives.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.optioincentives.com/</a>.</p><p><br></p><p>-</p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}