They say: \"The first $175M is the hardest.\"
Marcus Räder from Hostaway surely doesn't hold back in this episode of B2B SaaS CEOs!
We discussed his worst mistakes, to save more cash yourself as a founder instead of taking money from early-staged VCs, the different stages of GTM strategy with ICP → the \"exciting stuff\" → the \"boring stuff\" → scaled strategy, don't try to be unique with your main KPIs → nail the boring and classical, and much more.
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Timeline:
1:20 - Who is Marcus Räder?
5:00 - 5 quick ones.
6:10 - Why he and his co-founders started Hostaway.
9:30 - His worst mistakes.
16:00 - External questions from Julia Söderqvist at Returbo: \"What has been the biggest lesson for you so far, from your journey with Hostaway?\"
18:00 - GTM strategy deep dive
29:00 - The best way to do outreach to Marcus.
35:00 - Weaknesses as a leader.
39:30 - Why he wouldn't tell his younger self anything different.
40:30 - One of Marcus favourite life mottos.
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Marcus Räder's LinkedIn: https://www.linkedin.com/in/marketingmarcus/
Hostaway's website: https://www.hostaway.com/
Josef Fallesen's LinkedIn: https://www.linkedin.com/in/joseffallesen/
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Do you want to get more booked meetings and close more deals? Try Vaam for free on vaam.io.
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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