{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/644ebeb869b7f00011e81ce5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"46. Peter Beckman (Treyd) - Problem-oriented outreach","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1682882106810-4d2fb037f8485517516dcd96fb37f40b.jpeg?height=200","description":"<p>Problem-oriented outreach has really been Treyd's key in their Go-to-market machinery!</p><p><br></p><p>Listen to an episode pumped with a lot of concrete and great value with Peter Beckman, the CEO &amp; Co-founder of <a href=\"https://www.treyd.io/\" rel=\"noopener noreferrer\" target=\"_blank\">Treyd</a>.</p><p><br></p><p>We're talking about how to create a strong Go-to-market strategy, which KPIs that's most important, big mistakes, business development, leadership, and much more.</p><p><br></p><p><br></p><p>-</p><p><br></p><p><br></p><p><u>Timeline:</u></p><p><strong>1:25</strong> - Treyd's elevator pitch.</p><p><strong>2:20</strong> - Who is Peter Beckman?</p><p><strong>3:10</strong> - The story of why and how Treyd was founded.</p><p><strong>7:00</strong> - 5 quick ones.</p><p><strong>8:10 </strong>- Top KPIs for Treyd.</p><p><strong>11:30</strong> - Peter's best Go-to-Market strategies.</p><p><strong>15:30</strong> - Mistakes connect to GTM.</p><p><strong>18:40</strong> - The best way to do cold outreach to Peter.</p><p><strong>21:30</strong> - A topic of Peter's choice (Space race).</p><p><strong>23:30</strong> - External question from my <a href=\"https://www.linkedin.com/in/mikkeselander/\" rel=\"noopener noreferrer\" target=\"_blank\">Mikke Selander</a> at <a href=\"https://www.zazy.agency/\" rel=\"noopener noreferrer\" target=\"_blank\">ZAZY Agency</a>:<em>\"What has been the biggest challenge regarding getting customers to understand what you selling and why they need it?\"</em></p><p><strong>25:20</strong> - Is he a good leader?</p><p><strong>26:30</strong> - His top superpower as a leader.</p><p><strong>27:30</strong> - An odd thing regarding leadership.</p><p><strong>29:50</strong> - The worst things about being a leader.</p><p><strong>31:20</strong> - Leadership is all about Trust.</p><p><strong>33:10</strong> - The top things he would tell his younger self.</p><p><strong>33:55</strong> - Where Treyd will be in 5 years.</p><p><br></p><p><br></p><p>-</p><p><br></p><p><br></p><p><strong>Peter Beckman's LinkedIn:</strong></p><p><a href=\"https://www.linkedin.com/in/peter-beckman-treyd/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/peter-beckman-treyd/</a></p><p><br></p><p><strong>Josef's LinkedIn: </strong></p><p><a href=\"https://www.linkedin.com/in/josef-fallesen-98440864/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/josef-fallesen-98440864/</a></p><p><br></p><p><br></p><p>-</p><p><br></p><p><br></p><p>Do you want to get more booked meetings and close more deals for your sales team? Try <strong>Vaam </strong>(Video messaging for Sales) for free on <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">vaam.io</a>.</p><p><br></p><p><br></p><p>-</p><p><br></p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}