Find and decide your narrow ICP, everything starts with that!
This episode with Malcolm from Alva Labs focused a lot on the importance of having a narrow ICP but also on self-awareness. And of course, we dive deep into Leadership, Business Development, and several other parts.
We're talking about:
1:40 - Alva Labs' elevator pitch.
03:00 - The story of the beginning of Alva
05:40 - Malcolm's secret sauce within leadership
10:00 - How to tackle the hardest thing as a leader
12:45 - A fun fact about Malcolm
13:50 - Malcolm's biggest mistake in business
15:15 - A topic of Malcolm's choice (Bitcoin)
18:30 - External question from Caroline Steiner: \"How do you ensure your organization understands where the money comes from so that all departments think about how they can serve and help the sales?\"
20:30 - External question from Jason Baskaran: \"What is the biggest mistake businesses are making right now when it comes to their growth and their desire for ARR? And how do they avoid it?\"
22:20 - Alva's top KPIs and why they chose them
25:30 - How to create a narrow ICP
29:30 - The best way to do cold outreach to Malcolm
31:00 - The two things he would tell his younger self.
34:30 - Where Alva will be in 5 years.
Malcolm's LinkedIn:
https://www.linkedin.com/in/malcolmburenstamlinder/
Josef's LinkedIn:
https://www.linkedin.com/in/josef-fallesen-98440864/
Do you want to close more deals and get more booked meetings for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.
The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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