{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8c2b74322a30012bbedd4/63c441098314a80010aaf0e8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"31. Pontus Björnsson (PE Accounting) - Strategy Execution","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8c2b74322a30012bbedd4/1673805730416-b0cefe1c5d596412d325107f5bae42c6.jpeg?height=200","description":"<p>Do you want to know about Strategy? Then this episode's for you!</p><p><br></p><p>Pontus is the CEO who right now is leading a team of around 150 people and is a true nerd when it comes to Strategy Execution. Of course, we also dive into Leadership, Business Development, and several other parts.</p><p><br></p><p><br></p><p><u>We're talking about:</u></p><p><strong>1:20</strong> - PE Accounting's elevator pitch.</p><p><strong>02:40</strong> - Why Pontus is a good leader</p><p><strong>03:40</strong> - The power of humanizing your ICPs</p><p><strong>06:40</strong> - The focus on problems and the one thing that went wrong</p><p><strong>09:40 </strong>- Leadership is about people and direction</p><p><strong>11:10</strong> - A fun fact about Pontus</p><p><strong>12:30</strong> - A topic of Pontus' choice (Strategy execution - the Scaleup method)</p><p><strong>15:00</strong> - External question from Johan Rosenstrid:<em> \"Which challenge has created the most creative solution in your sales work?\"</em></p><p><strong>18:50 </strong>- Their top KPIs</p><p><strong>21:20</strong> - His best Go-to-market strategies</p><p><strong>24:00</strong> - The best way to do cold outreach to Pontus</p><p><strong>25:30</strong> - The top three things he would tell his younger self.</p><p><strong>28:00</strong> - Where PE will be in 5 years.</p><p><br></p><p><br></p><p><strong>Pontus's LinkedIn:</strong></p><p><a href=\"https://www.linkedin.com/in/pontusbjornsson/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/pontusbjornsson/</a></p><p><br></p><p><strong>Josef's LinkedIn: </strong></p><p><a href=\"https://www.linkedin.com/in/josef-fallesen-98440864/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/josef-fallesen-98440864/</a></p><p><br></p><p><br></p><p>Do you want to close more deals and get more booked meetings for your sales team? Try <strong>Vaam </strong>(Video messaging for Sales) for free on <a href=\"https://www.vaam.io/\" rel=\"noopener noreferrer\" target=\"_blank\">vaam.io.</a></p><p><br></p><p><br></p><p><strong>The music: </strong></p><p>Learning - Averro, AROM, Tore P</p><p><a href=\"https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444</a></p>","author_name":"Josef Fallesen"}