{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8a49736f81b001266f95d/66ba510eaf97e98e31e18927?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8a49736f81b001266f95d/1723486466343-8967e9dd-2f93-4a08-b7dd-6e90c5479bed.jpeg?height=200","description":"<p>In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy.</p><p><br></p><p>Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversified approach built on robust segmentation and targeting is the bedrock of successful B2B marketing.</p><p><br></p><p>Kayleeann is experienced global marketer with expertise in brand building and growth. </p><p><br></p><p>You can find Kayleeann on <a href=\"https://www.linkedin.com/in/kmaritz/?originalSubdomain=uk\" rel=\"noopener noreferrer\" target=\"_blank\">Linkedin</a>.</p><p><br></p><p>Ready to provoke change? Get in touch at<a href=\"https://www.alan-agency.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> alan-agency.com</a>.</p>","author_name":"alan."}