{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a8a49736f81b001266f95d/64d26823af9a6f0011151161?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A Review of 2023... So Far","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8a49736f81b001266f95d/1691510726606-965b98b1e5b80152a6d40bd295f8bb78.jpeg?height=200","description":"<p>In this episode of B2B Marketing: The Provocative Truth, we look back at some of the provocative topics we have talked about in 2023 so far!</p><p><br></p><p><u>Episode Clips Included:</u></p><ul><li>How Data Proves the Need for Creativity in B2B, with Adam Morgan, Executive Creative Director at Adobe</li><li>Educating B2B Industries with Thought Leadership, with James Watson, CMO of The Glimpse Group</li><li>Unifying a B2B Marketing Department after M&amp;A, with Andrew Davies, CMO of Paddle</li><li>Marketing in a Divestment and Re-Brand, with Lucy Birch, CM&amp;CO at Kantar Public</li><li>Creating the Ideal B2B Customer Experience, with Kelly Brown, CMO of Teckro</li><li>The Unspoken Problem of AI in Business, with Uwe Hook, Interim CMO/CDO at Chameleon Collective</li><li>The Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana Commerce</li><li>Thought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing &amp; Communications at Simmons &amp; Simmons</li></ul><p><br></p><p>We will now be going on our summer break, and we will be back very soon with more provocative truths!</p><p><br></p><p>You can watch full video versions of the podcast on our<a href=\"https://www.youtube.com/channel/UCzvzHPBLGjESWbmlB72D1gg/featured\" rel=\"noopener noreferrer\" target=\"_blank\"> YouTube channel</a>.</p><p><br></p><p>Ready to provoke the truth? Get in touch at<a href=\"https://www.alan-agency.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> alan-agency.com</a>.</p>","author_name":"alan."}