{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Balancing Global and Local Markets in B2B with Katarina Nordin, Head of Global Marketing at Adyen","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a8a49736f81b001266f95d/1662643401419-f996b878c519b13526d749a59ddda559.jpeg?height=200","description":"

In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Katarina Nordin about finding a balance of knowledge in both global and local markets.


Oftentimes, global marketing teams feel that they have total control over the knowledge and strategy for marketing and that local markets should just follow suit. However, this top-down approach can be unbalanced and not appropriately address the needs of the individual local markets. How can global and local marketing share knowledge and appropriately activate within each market?


Katarina Nordin is the Head of Global Marketing at Adyen, and she has held various senior marketing positions at Adyen such as Head of Marketing - Nordics & Baltics and Marketing Manager - Nordics & Baltics for the last four years. Prior to joining Adyen, Kat was a Marketing Manager at both Raconteur and alan. agency, and she has held other marketing positions at Ogilvy.


You can find Katarina Nordin on Linkedin.


You can watch full video versions of the podcast on our YouTube channel. 


Ready to provoke the truth? Get in touch at alan-agency.com.


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