{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a71637d9f45a00126c9598/69a9a272e2ffe1fef6e7d3e8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ella Peinovich - \"How do you merge technology with human potential?\"","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a71637d9f45a00126c9598/1772724084127-fb941f37-7a5f-4862-954e-57ae62a86f17.jpeg?height=200","description":"<p>\"We ultimately are trying to level the playing field for independent brands to be able to sell into big major retailers.\"</p><p><br></p><p>On this episode of Limitless Africa, we’re looking at how African businesses can sell to US customers. If you’re a homeware brand in Togo, or a clean beauty maker in South Africa or a jewelry manufacturer in Kenya, how can you get your product to American customers, those consumers shopping on Target, Etsy or Bloomingdale's?&nbsp;</p><p><br></p><p>And it’s not a one-way street: those American retailers are also looking to stock amazing African homeware, accessories, lotions and potions - they are crying out for high quality products that are unique, and will delight their customers.</p><p><br></p><p>That’s where amazing entrepreneurs like Ella Pienovich come in. She’s the co-founder behind PoweredByPeople,&nbsp;a multi-channel distribution platform that connects independent brands to over&nbsp;100 million customers across more than 200 leading online retailers &amp; marketplaces. Ella is opening up huge new markets, and offering digital innovation to African entrepreneurs.</p><p><br></p><p>Plus: How clean beauty is the next trend.</p><p><br></p><p>🌟 IN THIS EPISODE:</p><p>1:35 Her first business</p><p>4:13 Tech-powered humans</p><p>5:52 The power of drop shipping</p><p>11:51 Building a business in Kenya</p><p>15:19 How to raise $20m</p><p>18:49 Transparency and compliance</p><p>22:55 The trends in retail</p><p>25:52 The power of thinking big</p><p><br></p><p>💬 QUOTES TO REMEMBER:</p><p>\"Transparency is part of the conversation, but the real shift I'm seeing is around compliance.\"</p><p>\"That's my own little secret ambition is to replace mass produced product in the retail market.\"</p><p><br></p><p>🌍 ABOUT LIMITLESS AFRICA</p><p>The podcast that asks how Africans and Americans can work together for shared prosperity</p><p>Every Monday: 15-minute episodes that dive into an issue that matters to Africans</p><p>Every Thursday: extended interview with someone unlocking Africa's limitless potential</p><p><br></p><p>➕ WANT MORE?</p><p>Why an African luxury shoe brand is headquartered in the U.S. https://trueafrica.co/article/podcast/why-an-african-luxury-shoe-brand-is-headquartered-in-the-u-s/</p><p>How hip hop can build empires https://trueafrica.co/article/podcast/how-hip-hop-can-build-a-business-empire/</p><p><br></p><p>💗 LOVE LIMITLESS AFRICA?</p><p>Subscribe on Spotify, Apple or wherever you get your podcasts</p><p>Leave a 5⭐ review – it helps get the word out</p><p>Share with someone passionate about creativity in Africa</p><p><br></p><p>🚀 FOLLOW LIMITLESS AFRICA</p><p>Instagram: @_trueafrica</p><p>Website: https://trueafrica.co/</p><p>Substack: https://limitlessafrica.substack.com/</p><p><br></p><p>🤝 FRIENDS OF LIMITLESS AFRICA</p><p>Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.</p>","author_name":"TRUE Africa"}