{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a5b58a46a1c30013a9af3c/6367e07c6dffc0001172b82b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"6. Sales: The Lifeblood of Every Business","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a5b58a46a1c30013a9af3c/1655741443373-99694d81e80ced488b9b0aa618c24d9f.jpeg?height=200","description":"<p>The lifeblood of all businesses – What makes a good salesperson and what techniques are used in selling to a consumers vs a business. What actually is ‘consultative’ selling and are you a ‘hunter’ or a ‘farmer’. And what exactly is white space? Graham and Richard discuss the approaches, techniques and pitfalls of increasing sales.</p>","author_name":"Graham Knight and Richard Forkan"}