How do you do it, how much of it should you do and how do you know if it’s working? Often described as a bit of an ‘unmeasurable’ it’s easy to get carried away with a complicated marketing plan that costs plenty but delivers little. Graham and Richard discuss the dos and don’ts, the pitfalls and how to set up a simple approach that will get measurable results!
","author_name":"Graham Knight and Richard Forkan"}