{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62a20869a877bd0013e6f8e0/636117124bcf1c001160c16c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Can attribution prove TV’s effectiveness? Channel 4 thinks so  ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62a20869a877bd0013e6f8e0/1661336656110-6cc1570e88292019dbe4e0394689ac84.jpeg?height=200","description":"<p>Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...&nbsp;</p>","author_name":"The Drum"}