In this episode of Business as UNusual, host Aicila welcomes Shez Mehra, an award-winning creative entrepreneur, DJ, and founder of 194 Group. Together, they explore the powerful impact of sonic branding, the importance of audio strategy for businesses of all sizes, and how intentional sound design can transform customer experience and boost brand recall. Whether you’re an established enterprise or a solopreneur, discover why innovative leaders are tuning in to the untapped potential of sound in their business strategy.
Topics discussed in this episode:
Learn more about Shez's wok:
Want to transform your brand’s identity? Visit shezmehra.com to learn more about sonic branding and how it can revolutionize your business.
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The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3
Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.
Lightly edited and produced by BiCurean Consulting, BiCurean.com.
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