In this episode of Business as UNusual, host Aicila sits down with Jaime Araujo, vintner and founder of Trois Noix, a Certified B Corp wine company in Napa Valley. Jaime’s unique path—growing up in a renowned winemaking family, spending years in Europe, and ultimately returning to Napa to blaze her own trail—is a testament to challenging convention in the wine industry. Jaime shares how she uses community, social change, and transparent business practices to redefine both leadership and legacy in a region steeped in tradition. Listen in for insights on supporting women, queer leaders, and younger generations—and discover why wine can be a surprising catalyst for social change.
Topics discussed in this episode:
Resources mentioned in this episode:
Stay connected with Trois Noix—sign up for their newsletter to hear about new releases and where to meet Jaime in person!
Curious about running a business as a force for good? Explore the B Corp movement and what it means for your industry.
Support women and diversity in wine—check out Batonage for mentorship programs and resources.
IG: www.instagram.com/troisnoixwine/
FB: https://www.facebook.com/TroisNoixWine
LinkedIn: https://www.linkedin.com/company/troisnoixwine/
The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3
Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.
Lightly edited and produced by BiCurean Consulting, BiCurean.com.
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