{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/629f88cf56d08200124ff75c/67d9dfd1fe6b19f2d2631eb7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Embracing Purpose Driven Design and Innovation with Todd Bracher","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/629f88cf56d08200124ff75c/1742331651205-367a8a42-e092-4b49-a36b-ba9c20c9f78b.jpeg?height=200","description":"<p>In this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can lead to transformative outcomes.</p><p><br></p><p>Topics discussed in this episode:</p><ul><li>Defining success in the context of sustainable innovation</li><li>The role of design in everyday life and problem-solving</li><li>Purpose-driven design: What it means and why it matters</li><li>Overcoming fears and embracing risk in the creative process</li><li>Todd's upcoming projects and reflections on his journey</li></ul><p><br></p><p>Check out BetterLab website (betterlab.com) for more details. </p><p><br></p><p>🌿 Embrace sustainable innovation in your daily business practices. Think about the bigger impact!</p><p>🎨 Dive into your creative side, even if you're not a \"designer.\" Your ideas could shape the future!</p><p>📚 Stay updated on Todd Bracher's work and get notified when his book launches. Visit toddbracher.com!</p><p><br></p><p>The full transcript of this conversation is available at <a href=\"https://www.bicurean.com/bautranscripts3\" rel=\"noopener noreferrer\" target=\"_blank\">bicurean.com/bautranscripts3</a></p><p><br></p><p>Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.</p><p>Lightly edited and produced by BiCurean Consulting, BiCurean.com.</p>","author_name":"BiCurean Consulting"}