{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/629f3f97bbbd8500123d7c59/68c7fb56666ba430d6b2786f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Stefan Lampinen: Minecraft's first advisor on why GTA 6 will reshape gaming","description":"<p>For anyone who wants the long view on the games business: Stefan Lampinen on 40 years in games, from Xbox 360 in Russia to Minecraft&#39;s war room.</p><p><br></p><p>Stefan opened a game store at 18, launched Xbox 360 in Russia when people said it couldn&#39;t be done, watched the rise and fall of Nokia, and was in the room when Minecraft turned down buyers flying in from around the world.</p><p><br></p><p>In this conversation:</p><p>- Inside Minecraft&#39;s war room, shielding the team from would-be buyers</p><p>- Why he thinks GTA 6 will take players and money from everything else</p><p>- Why Sweden became gaming&#39;s best sandbox</p><p>- Europe&#39;s struggling studios, The Last of Us on TV, and Saudi Arabia&#39;s move into games</p><p><br></p><p><strong>TIMESTAMPS:</strong></p><p><br></p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8\" rel=\"noopener noreferrer\" target=\"_blank\">0:00</a> – The Gift from Bill Gates.</p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8&amp;t=165s\" rel=\"noopener noreferrer\" target=\"_blank\">2:45</a> – 18 years old. Opens game store, becomes Nordic&#39;s gaming gateway.</p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8&amp;t=510s\" rel=\"noopener noreferrer\" target=\"_blank\">8:30</a> – Xbox 360: How they beat PlayStation to digital.</p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8&amp;t=920s\" rel=\"noopener noreferrer\" target=\"_blank\">15:20</a> – &quot;Russia was impossible&quot; - How he conquered it anyway.</p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8&amp;t=1335s\" rel=\"noopener noreferrer\" target=\"_blank\">22:15</a> – Nokia beat iPhone by 4 years (and still failed spectacularly. Why)</p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8&amp;t=1720s\" rel=\"noopener noreferrer\" target=\"_blank\">28:40</a> – Why Sweden is gaming&#39;s best sandbox.</p><p><a href=\"https://www.youtube.com/watch?v=DpkUn6_clA8&amp;t=2110s\" rel=\"noopener noreferrer\" target=\"_blank\">35:10</a> – Inside Minecraft&#39;s war room (shielding them from the world&#39;s buyers).</p><p>42:30 – &quot;The industry just hit maturity&quot; - What that actually means.</p><p>48:15 – GTA 6 will eat EVERYTHING (The industry doesn&#39;t understand what&#39;s coming).</p><p>52:40 – Europe&#39;s studios are dying - The exodus nobody&#39;s discussing.</p><p>58:20 – The Last of Us changed the game (Hollywood finally gets it).</p><p>1:04:00 – Saudi Arabia&#39;s power play (it&#39;s not what you think).</p><p>1:08:30 – His #1 career lesson after 40 years.</p><p><br></p><p><strong>KEY REVELATIONS</strong></p><p>&quot;People were flying in from all over the world wanting to buy Minecraft. My job was to shield them.&quot;</p><p>&quot;GTA 6 is going to take enormous amounts of players and money from EVERYTHING. The industry doesn&#39;t understand what&#39;s coming.&quot;</p><p>&quot;Sweden had 70% gaming penetration because we don&#39;t dub. We had to learn English. We had to think global from day one.&quot;</p><p><br></p><p><strong><a href=\"https://youtu.be/DpkUn6_clA8?si=lD43HcMxdftNLjmD\" rel=\"noopener noreferrer\" target=\"_blank\">WATCH ON YOUTUBE</a></strong><a href=\"https://youtu.be/DpkUn6_clA8?si=lD43HcMxdftNLjmD\" rel=\"noopener noreferrer\" target=\"_blank\"> </a></p><p><br></p><p><strong>BEFORE FIVE ON FRIDAY NEWSLETTER 📫</strong></p><p>Sign up: <a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUpqaVRRUVdaZHlkMjdERm5kakxGYXdnc3lGZ3xBQ3Jtc0tubWFkUFowekQxM3JwekxQUDZrY3NhM3diOXVpU1dBV1Zwck5rLTEzblAwRWRJaW11cGQzZUVUQXA2TzhlYWlLUWd1V3YwNDltY0ZvdFY0aEJBMUJJMHNseS1oWnE1VDh1cnNyZEluam5VeUFDVThGbw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fnewsletters%2Fbefore-5-on-friday-7244349280012886020%2F&amp;v=DpkUn6_clA8\" rel=\"noopener noreferrer\" target=\"_blank\"> <img src=\"https://www.gstatic.com/youtube/img/watch/social_media/linkedin_1x.png\"> / before-5-on-friday-7244349280012886020 </a></p><p><br></p><p><strong>GET IN TOUCH</strong></p><p>🌍 Our website: <a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1UwSnhONFE4TmkyZHd1clVITzRqemgzaDRNQXxBQ3Jtc0ttYmhHc2R6aW9NTmFBSVl3MWt1eXl4a0I2Q1MyRFJ0V3Rab1FtdHM4R1lXUFJVRkhGcDAtbGtkUGw1eWlndUVueUhPbGwyNHgtS1c3NGF3NG5QdnZRSjhucUJ3UG1SdWlfZ0g3R2FJZ0E2Tlh4el92QQ&amp;q=https%3A%2F%2Fwww.purposemade.uk%2F&amp;v=DpkUn6_clA8\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.purposemade.uk/</a></p><p>Enjoying the show? Follow and leave a rating on Apple Podcasts or Spotify. It really helps other people find us.</p><p>We&#39;re also building a Purpose Made community on Discord for people who love games, film, TV and the IP behind them. Come and join us: https://discord.gg/vvtV6ZHKGK</p>","author_name":"Pete Bell, Purpose Made"}