{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/629f3f97bbbd8500123d7c59/67238e40efece44b6cc73741?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Adolf Kristjansson: 20 years in games, from FIFA Ultimate Team to Apex Legends","description":"<p>For anyone interested in how big game franchises are run: former EA strategist Adolf Kristjansson on two decades in the games industry.</p><p><br></p><p>From an early love of arcade games in Iceland to commercial strategy on FIFA, Star Wars, Apex Legends and Battlefield at Electronic Arts, Adolf talks about the shift from physical to digital, how FIFA Ultimate Team changed monetisation, leading teams through rapid change, and what AI, subscriptions and streaming could mean for games.</p><p><br></p><p>Timestamps:</p><p><br></p><p><strong>00:00</strong> Introduction and Background of Adolf Kristjansson</p><p><strong>01:42</strong> Early Days and Passion for Gaming</p><p><strong>03:34</strong> Building a Career in the Gaming Industry</p><p><strong>07:43</strong> Transition to EA and Digital Strategy</p><p><strong>18:10</strong> Leadership and Team Building Insights</p><p><strong>22:27</strong> Defining Commercial Strategies for Major Franchises</p><p><strong>26:29</strong> The Evolution of Games</p><p><strong>27:07</strong> Cross-Pollination in Entertainment</p><p><strong>27:35</strong> Community Engagement and Long-Term Thinking</p><p><strong>29:32</strong> Impact of COVID on the Gaming Industry</p><p><strong>32:05</strong> The Role of AI in Gaming</p><p><strong>34:19</strong> Challenges and Opportunities in Gaming</p><p><strong>49:12</strong> Final Thoughts and Industry Outlook</p><p><strong>51:00</strong> The Future of Consoles and Streaming</p><p><br></p><p>Gaming today is about creating worlds that don’t just entertain but evolve—where every choice, every play is part of a greater story.</p><p><br></p><p>Join us as Adolf reflects on the lessons learned from his time at EA and casts a hopeful eye toward the future of gaming—a future that will continue to push the boundaries of technology, storytelling, and community. Whether you’re passionate about gaming, curious about industry transformation, or simply seeking insight into the art of resilient leadership from one of gaming&#39;s brightest minds, this conversation offers invaluable takeaways.</p><p><br></p><p><strong>Watch the full conversation on <a href=\"https://youtu.be/nyR7XKCag7M?si=I7eCGJ-X_MhyOA0Y\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></strong> or listen to the audio version on Apple Podcasts, Spotify, or wherever you get your podcasts.</p><p><br></p><p>Host: <a href=\"https://www.linkedin.com/in/peter-george-bell/\" rel=\"noopener noreferrer\" target=\"_blank\">Peter Bell</a></p><p>Guest:<a href=\"https://www.linkedin.com/in/adolf-kristjansson/\" rel=\"noopener noreferrer\" target=\"_blank\">Adolf Kristjansson</a></p><p>Produced by: <a href=\"https://www.purposemade.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">Purpose Made</a></p><p><br></p><p>Enjoying the show? Follow and leave a rating on Apple Podcasts or Spotify. It really helps other people find us.</p><p><br></p><p>We&#39;re also building a Purpose Made community on Discord for people who love games, film, TV and the IP behind them. Come and join us: https://discord.gg/vvtV6ZHKGK</p>","author_name":"Pete Bell, Purpose Made"}