{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/629d98cad435d300126b7044/6885c45397fd91bee275874a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a $1.2 Billion Company Culture with Joe Morrison | Joe Morrison | TGV654","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/629d98cad435d300126b7044/1758175759935-bd7369c8-43c3-4ec6-b42e-11fff39e2f5a.jpeg?height=200","description":"<p>What do employees&nbsp;<em>really</em>&nbsp;want from their workplace? In this episode of&nbsp;<strong>The Guiding Voice</strong>, we are joined by Joe Morrison—an expert in Employee Value Proposition (EVP) on a mission to improve work for 100,000 people. Joe shares his \"CHEER\" framework (Creating Happiness, Employee Engagement, and Results) and explains how shifting focus from simple perks to a deep psychological connection can boost productivity by 20% and drive massive revenue growth.</p><p>Learn the \"Vegas\" story that changed Joe's perspective, the biggest misconceptions about EVP in small vs. large companies, and the specific case study of a company that grew its revenue by 50% through talent retention. Whether you're an HR professional or a business leader, Joe's actionable advice on stopping assumptions and starting real conversations is the key to building a high-performance team.</p><p><br></p><p>🚀&nbsp;<strong>Key Takeaways:</strong></p><ul><li>The difference between simple engagement and true happiness at work.</li><li>Why talent retention is more important than overall retention.</li><li>How to apply a powerful EVP methodology in early-stage startups.</li><li>The 2 critical questions to ask your team today to stop wasting money and energy.</li></ul><h3><strong>Chapters &amp; Timestamps</strong></h3><ul><li><strong>00:00</strong>&nbsp;The \"Vegas\" Story: Why Employees Leave</li><li><strong>02:32</strong>&nbsp;Improving Work for 100,000 People: Joe’s Mission</li><li><strong>04:10</strong>&nbsp;Rapid Fire Round 1: Brain vs. Heart</li><li><strong>06:55</strong>&nbsp;Joe's Guiding Voice &amp; Success Mantras</li><li><strong>10:33</strong>&nbsp;The CHEER Approach: Happiness, Engagement, Results</li><li><strong>13:40</strong>&nbsp;First Steps: Stop Making Assumptions</li><li><strong>15:21</strong>&nbsp;EVP Misconceptions: Marketing vs. Meaning</li><li><strong>18:25</strong>&nbsp;Case Study: 50% Revenue Growth Through Retention</li><li><strong>20:50</strong>&nbsp;Advice for HR Leaders: Start the Conversation</li><li><strong>22:18</strong>&nbsp;Rapid Fire Round 2: Strange Habits &amp; Stand-up Comedy</li><li><strong>28:34</strong>&nbsp;Final Advice for Career Success</li><li><strong>31:22</strong>&nbsp;Trivia: The Secret History of Employee Engagement</li></ul><p><br></p><p><br></p><p>Guest LI profile link:</p><p><a href=\"http://www.linkedin.com/in/joemorrisonofficial\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.linkedin.com/in/joemorrisonofficial</a></p><p><br></p><p><br></p><p><strong>CONNECT WITH THE HOST ON LINKEDIN:</strong></p><p>Naveen Samala: <a href=\"http://surl.li/tmksm\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksm</a></p><p><br></p><p>If you'd like to contribute to our mission, please donate through PayPal</p><p><a href=\"https://paypal.me/NaveenSamla\" rel=\"noopener noreferrer\" target=\"_blank\">https://paypal.me/NaveenSamla</a></p><p><br></p><p>If you wish to become a productivity monk, enroll in this course:&nbsp;</p><p><a href=\"http://surl.li/tmksi\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksi</a></p><p><br></p><p>TGV Inspiring Lives Volume 1 &amp; 2 are on Amazon:</p><p><br></p><p>Vol 2:&nbsp;</p><p>Notion Press:&nbsp;</p><p><a href=\"http://surl.li/tmkry\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmkry</a></p><p>Amazon UK: <a href=\"https://www.amazon.co.uk/dp/B0CQ2J7BM8\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.co.uk/dp/B0CQ2J7BM8</a></p><p><br></p><p>Vol 1: Kindle:</p><p><a href=\"https://amzn.eu/d/cKTKtyC\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.eu/d/cKTKtyC</a></p><p><br></p><p>Paperback:</p><p><a href=\"https://amzn.eu/d/4Y1HAXj\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.eu/d/4Y1HAXj</a></p><p><br></p><p>#TGV is available in Hindi &amp; Telugu:</p><p><a href=\"https://youtube.com/@tgvhindi\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtube.com/@tgvhindi</a></p><p><a href=\"https://youtube.com/@tgvtelugu\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtube.com/@tgvtelugu</a></p><p><br></p><p>Audio:</p><p><a href=\"http://surl.li/tmksp\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksp</a>(#tgvhindi)</p><p><a href=\"http://surl.li/tmksx\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksx</a> (#tgvtelugu)</p><p><br></p><p>FOLLOW ON X:</p><p>@guidingvoice</p><p>@naveensamala</p><p><br></p>","author_name":"Naveen Samala & Friends"}