{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/629d98cad435d300126b7044/66fbe26829e1bca9210d3b3b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Cracking the Code: AI, Data Privacy, and Customer Segmentation | Saurabh Kumar | #TGV594","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/629d98cad435d300126b7044/1739462362740-79080fe8-c234-452d-934e-90bce0c2de6e.jpeg?height=200","description":"<p><strong>Episode Highlights:</strong></p><ul><li>Precap</li><li>Context, Setting, Introduction, and First Rapid Fire Round</li><li>How did customer segmentation differ across PayPal, Meta, and Uber platforms, and what core strategies did he find most effective in driving business outcomes?</li><li>How does customer segmentation in a tech-driven environment compare to that in more traditional industries like food and beverages?</li><li>Advice to a startup trying to implement customer segmentation from scratch?</li><li>How can companies avoid common pitfalls when deploying AI in their marketing efforts?</li><li>What’s the balance between maintaining customer privacy and delivering personalized marketing? Can AI help bridge that gap?</li><li>As companies face the phasing out of third-party cookies, strategies recommended for effectively leveraging first-party data?</li><li>Witty Answers to the second rapid-fire round of questions</li><li>Advice to those aspiring to make BIG in their careers?</li><li>About the origins of customer segmentation</li></ul><p><br></p><p><strong>About the guest:</strong></p><p>Saurabh Kumar, is a seasoned Data Science leader currently at an American multinational food manufacturing company, with an impressive career spanning major tech companies like Meta, Uber, and PayPal. With a wealth of experience in AI-driven marketing, customer segmentation, and data privacy, Saurabh has led data science initiatives that have shaped how businesses interact with their customers through innovative and data-driven strategies. His insights into AI, big data, and the future of first-party data are sure to provide valuable takeaways for anyone interested in tech and marketing transformation.</p><p><br></p><p><strong>Connect with the guest Saurabh Kumar on LinkedIn:</strong></p><p><a href=\"https://www.linkedin.com/in/saurabhkumarece/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/saurabhkumarece/</a></p><p><br></p><p><strong>CONNECT WITH THE HOST ON LINKEDIN:</strong></p><p>Naveen Samala: <a href=\"http://surl.li/tmksm\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksm</a></p><p><a href=\"http://www.naveensamala.com\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.naveensamala.com</a></p><p><br></p><p>If you'd like to contribute to our mission, please donate through Paypal</p><p><a href=\"https://paypal.me/NaveenSamla\" rel=\"noopener noreferrer\" target=\"_blank\">https://paypal.me/NaveenSamla</a></p><p><br></p><p>If you wish to become a productivity monk: enroll in this course:&nbsp;</p><p><a href=\"http://surl.li/tmksi\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksi</a></p><p><br></p><p>TGV Inspiring Lives Volume 1 &amp; 2 are on Amazon:</p><p><br></p><p>Vol 2:&nbsp;</p><p>Notion Press:&nbsp;</p><p><a href=\"http://surl.li/tmkry\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmkry</a></p><p>Amazon UK: <a href=\"https://www.amazon.co.uk/dp/B0CQ2J7BM8\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.co.uk/dp/B0CQ2J7BM8</a></p><p><br></p><p>Vol 1: Kindle:</p><p><a href=\"https://amzn.eu/d/cKTKtyC\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.eu/d/cKTKtyC</a></p><p><br></p><p>Paperback:</p><p><a href=\"https://amzn.eu/d/4Y1HAXj\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.eu/d/4Y1HAXj</a></p><p><br></p><p>#TGV is available in Hindi &amp; Telugu:</p><p><a href=\"https://youtube.com/@tgvhindi\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtube.com/@tgvhindi</a></p><p><a href=\"https://youtube.com/@tgvtelugu\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtube.com/@tgvtelugu</a></p><p><br></p><p>Audio:</p><p><a href=\"http://surl.li/tmksp\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksp</a>(#tgvhindi)</p><p><a href=\"http://surl.li/tmksx\" rel=\"noopener noreferrer\" target=\"_blank\">http://surl.li/tmksx</a> (#tgvtelugu)</p><p><br></p><p>FOLLOW ON TWITTER:</p><p>@guidingvoice</p><p><br></p>","author_name":"Naveen Samala & Friends"}