{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The Power of \"How\" Unleashing Innovative Market Strategies with Allen P. Adamson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/629cff9df3cf830016a3e943/1691729575720-f2890e88e4a976ac78fef5df779b7524.jpeg?height=200","description":"

ALLEN P. ADAMSON is a noted expert in all disciplines of branding. He has worked with a broad spectrum of consumer and B2B businesses in industries from packaged goods to hospitality, technology to healthcare. His previous books, including BrandSimple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.

After holding senior management positions at Ogilvy & Mather and DMB&B, Adamson joined Landor Associates, a full-spectrum brand consultancy, and eventually rose to chairman. Under his leadership, the company partnered with global brands including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he guided non-profit organizations such as the 9/11 Memorial and Museum. For the past several years, he has been an adjunct professor at New York University’s Stern School of Business, where he also serves as the brand expert-in-residence at the Berkley Center for Entrepreneurship.


A sought after industry commentator, Adamson has appeared on ABC News, NBC’s Today, CNBC’s Squawk Box and Closing Bell, and Fox Business Network, and is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, and Forbes. He is co-founder and managing partner of Metaforce, a disruptive marketing and brand consultancy that takes a multidisciplinary, channel-agnostic approach to driving growth. 

https://allenadamson.com/seeing-the-how-book/


📚 Looking for captivating reads? Check out Christina Rivera's books! 🌟 \"Having It Made: A Journey of Rediscovery and Purpose\" takes you on a transformative quest to find your true purpose and embrace a life of fulfillment. Join Christina on her personal journey of self-discovery and gain invaluable insights along the way. 🎉 I'm thrilled to announce that my second book, \"My Crazy Roommates,\" is now available for on Kindle! https://amzn.to/3NU4FTl Immerse yourself in the captivating tales of roommate escapades that will leave you in stitches. 🏖️📚 It's the perfect companion for beach days and leisurely weekends. Don't miss out on this hilarious and entertaining read. Order your copy today! 🌟amzn.to/3NU4FTl



","author_name":"Savvy Broadcasting"}