In the confusingly-named conclusion to our first-ever two parter, Jelly Helm continues sitting down with Sean to talk about his design mistakes at Wieden+Kennedy and beyond… as well as the Season 6 cast of Saturday Night Live, Zip plus-fours, and bean basements. What can we say: it’s a freaky time and we’re feeling freaky!
Miss part 1 with Jelly? This episode should be fairly self-contained, but if you want the full story on Jelly’s early career, go back and give part 1 a listen here.
Jelly Helm is a creative director, brand advisor, and educator based in Portland, Oregon. As founder of Studio Jelly, he provides thoughtful creative leadership and trusted brand partnership to organizations seeking to powerfully express who they are and what they are about. Previously, Jelly served as Executive Creative Director at Wieden+Kennedy, Group Creative Director at The Martin Agency, and Creative Director at Wieden+Kennedy Amsterdam. He was also founding faculty at VCU Brandcenter and founder/director of Wieden+Kennedy 12, the agency’s experimental in-house school.
CW: the latter part of this episode includes discussion around self-harm that some might find distressing.
This episode was also recorded on Saturday, March 28, 2026 in the Rat’s Nest.
","author_name":"Sean Schumacher"}