Jo Malone's superhuman sense of smell took her from life on a council estate, leaving school with no qualifications, and catapulted her into becoming one of the world’s most successful businesswomen, creating two globals brands- first Jo Malone London, and now Jo Loves.
Her name may conjure the smell of lime, basil and mandarin or the citrusy scent of pomelo - but what you might not know is how these scents are in many ways inspired by the travels that Jo has been on, and in this is episode she evokes so vividly the many destinations that have shaped her life.
Destination recap:
You can visit the Jo Loves store on Elizabeth Street in Belgravia, or shop online.
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This episode was produced by Holly Rubenstein
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