{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6283d1c941699b0013d7fb39/66685b222868cb0011df8f55?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 050 - Logistics in the Digital Age: From Traditional Sales to Strategic Marketing ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6283d1c941699b0013d7fb39/1718113969220-f74927cce263f1d28d9917b2436b8495.jpeg?height=200","description":"<p>Answering YES to the question today is <a href=\"https://www.linkedin.com/in/joostjongbloed/\" rel=\"noopener noreferrer\" target=\"_blank\">Joost Jongbloed</a>, CEO at Gradient.</p><p><br></p><p>In this episode, we talk about</p><ul><li>The perception of logistics companies versus the view of their customers</li><li>How digitalisation impacts operations, customer service, marketing, and sales</li><li>The shift from traditional sales to digital strategies</li><li>And the power of storytelling and brand differentiation</li></ul><p><br></p><p>Thank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at <a href=\"www.logisticsmatter.com\" rel=\"noopener noreferrer\" target=\"_blank\">www.logisticsmatter.com</a></p><p><br></p><p>If you want to be a guest on this podcast, please send an email to <a href=\"mailto:podcast@logisticsmatter.com\" rel=\"noopener noreferrer\" target=\"_blank\">podcast@logisticsmatter.com</a>&nbsp;</p><p><br></p><p>This podcast was produced by <a href=\"https://www.linkedin.com/in/dimitryvleugel/\" rel=\"noopener noreferrer\" target=\"_blank\">Dimitry Vleugel</a></p><p>The music is based on a sample by Ragaman and produced by Michael Spengler</p><p><br></p><p>This episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit <a href=\"begradient.com\" rel=\"noopener noreferrer\" target=\"_blank\">begradient.com</a>.</p><p><br></p><p>For more information on the event, you can go directly to <a href=\"https://begradient.com/groeiversnelling-in-logistiek/\" rel=\"noopener noreferrer\" target=\"_blank\">https://begradient.com/groeiversnelling-in-logistiek/</a></p><p><br></p><p><br></p>","author_name":"Martijn Graat - LogisticsMatter"}