What if the broker channel — often written off as too traditional, too slow, too analogue — is actually where AI's impact on insurance will be felt most?
Alex sits down with Martin F., co-founder of Foliume, to explore exactly that question in this week's episode.
Founded in 2022, Foliume is on a mission to reinvent insurance distribution by putting AI at the centre of how brokers and agencies work — reducing the administrative burden that consumes their days and giving them back time to do what they do best: build relationships, understand risk, and serve customers.
Martin breaks down Foliume's dual AI approach — assisted tools that keep brokers in control, and autonomous systems capable of handling customer interactions end-to-end across channels like WhatsApp — and explains why getting that balance right is everything.
The conversation covers:
🌍 Why Spain was the proving ground and why the UK is next
💰 Foliume's recent funding round with PitchDrive and Telefónica
🤖 Why AI is creating a genuine opening to challenge the legacy software houses that have long dominated the broker market
📈 The $3 trillion opportunity Sequoia identified — and what it means for insurance distribution
\"InsurTech 1.0 was about distribution. This wave is about relationships.\"
A fascinating episode for anyone thinking about where AI, brokers, and the future of insurance distribution intersect.
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