In recent decades, business strategy has been built on the idea that we must compete to win.
But what if the competitive model of business is now broken? In today’s interconnected, digital world, strategies to create competitive advantage may be holding us back— with a negative impact on the workplace and the economy.
In his new book “Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success\". British marketing and business consultant Paul Skinner presents Collaborative Advantage as a radical alternative to the conventional goal of Competitive Advantage.
Skinner says: \"We can be more ambitious in the way we grow our businesses, increase the impact of our non-profits and find better solutions to our most pressing problems when we view our opportunities through the lens of cooperation rather than competition.\"
This episode explores:
Paul Skinner is the founder of the U.K.-based Agency of the Future, and founder of Pimp My Cause, which uses cause-related marketing to boost the capabilities of teams and individuals. Paul is a regular listener to “How Do We Fix It?”
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