{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Finisterre's CMO Bronwen Foster-Butler on how to engage people with a brand's sustainability agenda","description":"

Bronwen Foster-Butler is Chief Marketing Officer at sustainable surfwear brand Finisterre and an expert in engaging employees and customers with the sustainability agenda and building and maintaining successful sustainable brands.

In my latest podcast I chat to Bronwen about:

the do’s and don’t of sustainability comms;

building and maintaining a sustainable brand;

the secrets of a good sustainability narrative;

and why manufacturing companies really shouldn’t be using the words sustainable and sustainability at all.



","author_name":"Huw Morgan"}