{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/627a930aac783900122e967a/6412f64ba9fa4f00118c2c10?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The British Olympic Association's Scott Field on building engagement for the biggest sporting event on earth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1652200016029-3378419f676bcb7c75c71abf21e887d2.jpeg?height=200","description":"<p>Scott is the Director responsible for communications,&nbsp;marketing and digital at the British Olympic Association, more commonly known as Team GB. </p><p><br></p><p>Here are some of the topics we covered in our chat:</p><p><br></p><p>The 24/7 demands of football comms versus the event-driven nature of the Olympics&nbsp;</p><p>Planning for the greatest sporting event on earth.</p><p>The BOA’s relationship with athletes</p><p>Telling stories of ordinary people and their extraordinary abilities</p><p>Putting lesser-known sports in the spotlight</p><p>Team GB’s diversity</p><p>Dealing with politics, pandemics and drug scandals</p><p>Working closely with the BOA’s CEO and Chairman</p><p>The role of the Olympic charter and the BOA’s relationship with other countries’ Committees</p><p><br></p><p>Subscribe to the podcast at deletedeleteengage.substack.com</p><p><br></p>","author_name":"Huw Morgan"}