{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62763951c2d4b8001334e82f/637cf57f7e88c40010c79594?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"That dreaded 'R' word... In marketing should we cut or should we spend?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62763951c2d4b8001334e82f/show-cover.jpg?height=200","description":"<p>In this episode, Rich &amp; Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.</p><p><br></p><p>The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.</p><p><br></p><p>But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners.&nbsp;</p><p><br></p><p>So... What should it be? Spend big or accept cuts?</p>","author_name":"Richard Wood & Joe Glover"}