Two PR creative directors dissect the effectiveness of this year’s Christmas campaigns in the latest episode of PRWeek’s Beyond the Noise podcast.
Steve Strickland, executive creative director at One Green Bean, and Lucy Baker, creative director at Earnies, sit down with PRWeek UK’s Evie Barrett in this week’s Beyond the Noise episode.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
The pair give their views on the 2026 cohort of Christmas campaigns, analysing the main trends and noting which they liked best.
They discuss celebrity cameos, with Strickland sharing his view that Christmas campaigns are now the UK’s equivalent of the Super Bowl in the US.
Strickland and Baker also speak on the importance of having a flagship TV advert, even in the age of social media, as well as how earned media comes into play.
Elsewhere, they share their favourite Christmas campaigns beyond the typical supermarket and retail brands.
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