How has Reuters been innovating in the AI age, and what does it mean for comms? PRWeek finds out in the latest part of the Future of the Media series - which is now live on the podcast feed.
Our guest is Jane Barrett, head of product at Reuters, who has overseen the AI strategy and earlier led a digital transformation of the newsroom.
Speaking to PRWeek UK editor John Harrington, Barrett offers advice on landing PR pitches and gives other tips for communications professionals.
She discusses how AI has been “transformational” in the newsroom, and describes how the business has been using chatbots and embracing GEO, alongside other innovations. She talks of the increasing need for “empathy” in journalism, the use of social media, and combatting the “mushrooming” problem of fake AI ‘experts’.
The journalist also explains how fundamental skills of journalism remain hugely important – and what the future might hold.
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