How do you merge PR and communications agencies? PRWeek’s latest podcast takes a look.
On this week’s Beyond the Noise podcast, VCCP Roar chief executive Stephanie Brimacombe (pictured above, left) and VCCP founding partner and group chairman Charles Vallance (above, right) share their strategies on merging PR agencies.
Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Nine months after the launch of VCCP Roar, the product of the merger of sister PR agencies Good Relations, Harvard and Teamspirit, the duo sit down with PRWeek reporter Elizabeth Wiredu to discuss the process.
Together, Brimacombe and Vallance explain how they united three specialised agencies spanning consumer, corporate, tech and financial PR services.
They discuss the reasons behind the merger, what the biggest challenges were in the process and how they overcame them, and how to maintain agency culture at VCCP Roar. They also chat about the agency’s recent Starbucks account win.
Elsewhere in the episode, legendary adman Vallance discusses the rivalry between the advertising and PR sectors and argues that the PR sector is in a strong position in the current market compared to other disciplines, such as advertising.
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