{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6273a9ddaa17b70013dfc46c/6a4e6aa0f8a80edf85df7537?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Should PR ditch phone calls? Gen-Z pros debate","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6273a9ddaa17b70013dfc46c/1783523951078-3cdf2e96-3224-4c9b-984a-9858eb5184a7.jpeg?height=200","description":"<p>A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.</p><p><br></p><p>Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via <a href=\"https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965\" rel=\"noopener noreferrer\" target=\"_blank\">Apple</a>, <a href=\"https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&amp;nd=1\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, or listen on your favourite platform.</p><p><br></p><p>This week, we hear from Chris Maho, account manager at The Romans, and Holly Ryan, account director at WA Communications – both of whom were shortlisted as <a href=\"https://www.prweek.co.uk/article/1959850/meet-prweek-people-stars-2026\" rel=\"noopener noreferrer\" target=\"_blank\">People Stars</a> in PRWeek’s People and Places Awards last month.</p><p><br></p><p>In conversation with PRWeek UK deputy news editor Evie Barrett, the pair speak about targeting Gen Z as a demographic, whether they think comms has an ageism problem, and using social media to boost your professional profile.</p><p><br></p><p>Elsewhere, they address the stereotypes that young comms professionals dislike phone calls, and that social events in PR are becoming less alcohol-centric.</p>","author_name":"PRWeek"}