{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6273a9ddaa17b70013dfc46c/69f37ef78beeba5310fd72d4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Manchester Evening News editor on PR, AI, and disinformation","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6273a9ddaa17b70013dfc46c/1777565314572-bf30e044-881e-4bbc-8279-6c83be6e2b55.jpeg?height=200","description":"<p><br></p><p>PRWeek speaks to Sarah Lester, editor at Manchester Evening News (MEN), for the Future of the Media series.&nbsp;</p><p><br></p><p>Among other things, Lester discusses what stories work, and how that has shifted PR and media relations; the rise of fake ‘experts’; whether press releases are getting worse; the advantage of video content and social media channels for news; how MEN journalists use AI; misinformation in the media and how to stop it; the future of the media and how she feels about the publishing industry.</p><p><br></p><p><br></p>","author_name":"PRWeek"}